Same Great Products, Different Names!


“Names aren’t just coat hooks, they’re coats.  They’re the first thing anyone knows about you.” – Nick Harkaway

If names are like coats, we wear them, and not like coat hooks, a place to hang them, shouldn’t names accurately reflect who we are?  That is the thinking behind changing the Alpha Skin Care product names.  The formulas have not changed, just the names. It may take some getting used to but we believe the new product names best describe the products and what they do. For example, Foaming Face Wash did not foam in the way that many thought it would but it is refreshing and it makes your skin feel that way so we changed the name to Refreshing Face Wash. In short, Alpha Skin Care products are all wearing new coats!

So without further ado, we’d like to introduce you to the newly named Alpha Skin Care products!







Foaming Face Wash                 is now        Refreshing Face Wash



Toner Astringent is now Clarifying Toner

10% AHA Enhanced Cream is now Essential Renewal Cream

10% AHA Enhanced Lotion is now Essential Renewal Lotion

10% AHA Oil-Free Formula is now Essential Renewal Gel

12% AHA Souffle is now Enhanced Revitalizing Cream

Silk Wrap Body Lotion is now Revitalizing Body Lotion

14% AHA Intensive Serum is now Intensive Rejuvenating Serum

Retinol ResQ is now Deep Wrinkle Repair Cream

Night Replenishing Cream is now Essential Facial Moisturizer

Eye and Upper Lip Cream is now Nourishing Eye Cream

Sheer Silk Moisturizer is now Enhanced Facial Moisturizer

Moisturizing Sunscreen is now Moisturizing Facial Sunscreen

Spot Light Skin Lightener is now Dual Action Skin Lightener

Rebranding our beloved Alpha Hydrox has been a journey. We are delighted that so many of you have followed our evolution and transition with enthusiasm. We truly appreciate it! Monday February 1, 2016 will be our first official day as a new brand. Please let us know what you like and what we could do better. We look forward to hearing from you!



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New Look – Still the Best Choice!


Alpha Hydrox has been favorite brand and best choice in skin care since 1992. On February 1, 2016, Alpha Hydrox will officially become Alpha™ Skin Care.   To compliment the new name and logo, Alpha Skin Care will have a completely new look!  For many years, Alpha Hydrox products were referred to as ‘the one in the red box’.  A one color box, however, meant that occasionally one product was confused with another. 2015COLOR-CORRECTULTIMATELKIT

Like the new logo, the new packaging is clean, crisp and bright.  Anchored in a deep burgundy, the rest of the box is white.  To end the confusion and help differentiate Alpha Skin Care products, the new packaging  has color bands to help consumers recognize different types of products.  We will still feature a classic red band on our Glycolic AHA treatment products but other products will venture into a new color palate. Below is a guide to the colors and the products they represent. ASC_adv spec care 960x240 (003)



Classic Red bands and inner packaging = Glycolic AHA treatment products

Sage Green bands and inner packaging = Cleansers and toners

French Blue bands and inner packaging = Moisturizers and sunscreens

Soft Gray bands and inner packaging = Retinols

Latte Beige bands and inner packaging = Skin Lighteners

Tubes, bottles and jars will combine white and the coordinating product color for that type of product. Our goal is to make packaging changes that will make it easier to find the products that are best for individual needs and skin types.

Apha line (002)

In addition to the color changes, Alpha Skin Care boldly highlights percentages of AHAs and key active ingredients.  Finally, to be environmentally friendly, there are no internal platforms or extra packaging waste in the updated design and the packaging is recyclable. Why is Alpha Skin Care the best choice in skin care?  Affordable quality, fragrance-free, paraben-free formulas and simple, direct recyclable packaging; we give you everything you need and nothing you don’t.

“Everyday brings new choices” – Martha Beck

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Let Go of the Logo!


Change in all things is sweet. – Aristotle

AH_logo (2)

The current Alpha Hydrox logo will soon change.

Last week, Alpha Hydrox announced that we are changing our name to Alpha™ Skin Care. We are so excited about the future and this amazing opportunity.  Even more exciting , the change means we get a makeover!  The logo is the first step in our brand metamorphosis. Many of you are familiar with the previous logo which was a stylized A in a red box; a nod to our signature red box packaging.

In the new logo, we kept the A  but made it simple and bold. The logo is strong yet fluid and feminine much like the woman who uses Alpha Skin Care products.  We also made the word Alpha much larger.


New Alpha Skin Care logo

Alpha is a great word and eloquently reflects our journey as a skin care brand.  The word Alpha is associated with first, the beginning, the brightest star among stars, of highest rank and dominance.  In 1992, the original Alpha Hydrox was the first alpha hydroxy acid to be available over-the-counter.  We have the highest percentages of AHAs and we proudly tell you the percentage on the front of the box. We are also one of the brightest stars in skin care with consistent 5 stars ratings on online sites and Facebook.

Like the name change, we hope that the changes you see in the coming weeks will reflect a more modern version of our skin care products.  Our goal is to maintain the history and integrity of our brand while providing a much-needed update. Like a butterfly in its cocoon, change is inevitable if you want to spread your wings and fly!

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Alpha Hydrox will become Alpha Skin Care!



Happy New Year to all!  We hope the new year is full of promise for you, your family and friends. We have some very exciting news we would like to share. Alpha Hydox is changing its name in 2016!  Alpha Hydrox will become Alpha™ Skin Care!


Print ad with the original Alpha Hydrox Lotion and Cream

Why would we change the name of our beloved Alpha Hydrox?  It’s really pretty simple. We’ve outgrown our name.  Alpha Hydrox began in 1992 with just two products. The name originated from the active ingredient, alpha hydroxy acid.  Alpha hydroxy acids or AHAs were new to skin care in the 1990’s.  The name was intended to help consumers know our products had this new ingredient.

Over time, skin care formulas changed.  At Alpha Hydrox, we began incorporating other active ingredients .  We added retinol, hylauronic acid, peptides, antioxidants and vitamins to many products.  As our skin care line evolved and grew, the name Alpha Hydrox  no longer fit.  Our skin care products offer so much more than just alpha hydroxy acids. As Alpha Skin Care, we will continue to offer the same great products but they will also have new names.  We think the name Alpha Skin Care better represents who we are today.

AH ASC transition2

Alpha Hydrox will soon become Alpha Skin Care!

Our sincere thanks to the many loyal Alpha Hydrox users for their support for the last 23 years. You helped to make this opportunity possible. We hope you will continue your support during this transition and beyond.  Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today.  Alpha Hydrox or Alpha Skin Care – it’s still The One That Works

shutterstock_44486578“What’s in a name? That which we call a rose by any other name would smell as sweet.”  William Shakespeare



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Alpha Hydrox Gets a Facelift!


Greetings to all our fans, friends and future customers!

We have some very exciting news to share with you.  The Alpha Hydrox and Neoteric Cosmetics website is getting a facelift!  We have made a lot of changes, all of them with you in mind. We think you will find the new website is:

  • Bright and bold
  • Simple to use
  • Easy to navigate
  • Faster and more secure

In addition to being more efficient, the new website has more features to help you get the products you really want and need.  We now offer:

  • Product reviews
  • Personalized skin care suggestions
  • Social media integration

Celebrate the launch of our new website with us!  Buy 2 of the same Alpha Hydrox product and a get a third one FREE now through May 15, 2015!

Are you a new Alpha Hydrox customer? Would you like to try our products?  Then we have a special offer for you!  Get 25% off your first order!  Simply use discount code NEWNC25 in the offer box at checkout.

Alpha Hydrox makes products to help you put your best face forward.  It was time for us to put our best face forward as well.  Our look may have changed but not our address.  You can still find us at or

 Alpha Hydrox – The One that Works!Normal Skin (2)


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Why I Gave Up Using Gel Nail Polish


shutterstock_108965735It’s the beginning of sandal season!  With the arrival of spring, many women will be heading to nail salons for a manicure or pedicure.  Spring break, Easter, Mother’s Day and graduations are all good reasons for wanting to pamper your fingers and toes.  Are you one of the millions of women who will choose to use a gel polish?  If so, there might be cause for you to reconsider that choice. I would like to share a personal experience. One I hope many of you will keep in mind as you head to nail salons this spring.

I have been getting manicures regularly for more than 30 years.  About 5 years ago, I jumped on the gel polish bandwagon.  Gel polishes wear like iron.  They don’t chip, stay shiny and look flawless for at least 2 weeks.  I loved them, and although they cost twice as much as a regular manicure, the wear factor was worth it.  That was until an ‘age’ spot on my hand began to grow larger and darker.  There was something about it that did not look right so I went to see my dermatologist.

shutterstock_174193424It only took minutes for him to recognize that it was basal cell carcinoma.  Since I have very few spots or discoloration (Thank you Alpha Skin Care!), he asked me about manicures.  I told him I had been getting manicures for many years and had been using the new gel products for some time.  He shared that he was seeing a large increase in the number of women with unusual spots and discoloration on their hands.  He believes it is due to the UVA drying lights used with gel polishes.  Gel manicures use UVA drying lamps and are the same kind of ultraviolet light used in tanning beds. He immediately used cryosurgery to freeze the large dark spot. I was glad I had it checked but I left there knowing that I’d had my last gel manicure.

Of course, everyone is different.  Many women will use gel polishes without ever having a problem.  But is it worth the risk?  There are other reasons for reconsidering a gel polish manicure, as well.  Here are a few things I have since learned about gel polishes and UVA drying.shutterstock_175464287

  1. The UVA light used to dry the gel is known to damage skin cells much the same way as tanning beds.
  2. UVA lamps are not regulated and the wattage varies so the level of UVA exposure is unknown and inconsistent.
  3. Photoaging comes from UVA exposure. In other words, your nails might look great but the UVA exposure will cause the skin on your hands to age more quickly.
  4. Gel polishes block oxygen to the nail causing nails to become discolored, thin and brittle.

Some dermatologists suggest using a sunscreen before applying gel polishes. Another option is to wear UV-protective gloves with the fingertips cut off so only the nails are exposed to the light.  Neither of these is fool-proof and does not address the other concerns about gel polish like thin nails.  I still enjoy a manicure especially with today’s fun colors but I have not used gel products since that visit to the dermatologist.  A few polish chips seems like a small price to pay for stronger nails, younger-looking hands and a lower risk of skin cancer.



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Happy New You!

shutterstock_125831666Is taking better care of your skin on your list of New Year’s resolutions?  What does that mean?  Does it mean washing your face before bed?  Could it mean wearing sunscreen every day?  Or does it mean committing to a daily skin care routine? Taking better care of your skin is not just one thing.  Like a healthy diet, it means doing a lot of little things that add up to healthier, fresher, younger-looking skin.

So let’s try a different approach to taking better care of your skin this year.  Why not focus on one resolution each month? It is easier than trying to change all your bad habits at one time.  Here are some suggestions for making changes to your skin care routine in 2015!

In January – Take off your make-up at the end of the day. Make-up traps skin oils, dirt and environmental pollutants to cause acne and dull skin.

shutterstock_229874356In February – Moisturize after washing your face and body.  Hot water can strip skin of natural oils leaving it dry and tight. Replace lost moisture with a lightweight lotion even if you have oily skin.

In March – Start wearing sunscreen every day.  It is easy and it is the best way to reduce and prevent signs of premature aging.

In April – Shower after exercise!  Trying to squeeze in a work out at lunch? Sweating is good.  It helps get rid of toxins but don’t let those toxins just sits on your skin too long.  It will lead to acne and blemishes.

In May – Exfoliate regularly.  Obviously, we recommend using AHAs to exfoliate skin but you can use gentle scrub as well. Be sure to exfoliate all parts of your body for soft, glowing skin from head to toe.

shutterstock_74417245In June – Clean make-up brushes regularly.  Brushes hold skin oils and become a breeding ground for bacteria.  Wash them at least once a month with lukewarm water and a mild soap.

In July – Take care of your hands.  Hands often take a beating and can give away your age. Give them a little extra TLC every day.  Use a SPF on your hands during the day and rich lotion on them at night.

In August – Stick to a program for at least 6 weeks.  That’s how long it will take to see a reduction in fine lines, acne improve and skin lighten.  Patience and diligence will pay off with a skin care routine.

In September – Schedule an annual skin check-up.  Follow up by doing a monthly self-exam as well.  Never let unusual moles, bumps or rashes go to long without seeing a dermatologist.

In October – Keep your hands off your face!  The germs and bacteria on your hands wind up on your face causing acne and irritation. Ohh, and clean that cell phone with anti-bacterial wipes for the same reason.

In November – Take care of your lips!  Use moisturizers and lip balms that have an SPF. Lips are the thinnest skin on the body and are more susceptible to sun damage than any other part of you.

shutterstock_158499944In December – Be aware of alcohol consumption. Alcohol leaves you dehydrated causing dryness, bloating and redness.  It also make some skin conditions like rosacea and broken capillaries worse.

At the end of 2015, your skin can look better than it has in years. By focusing on just one small change each month you can develop new skin care habits that will last a lifetime.  Just like a healthy diet, these changes are lifestyle changes that promise to make you healthier, younger-looking and truly comfortable in your own skin.  Best wishes and Happy New You!





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