“Names aren’t just coat hooks, they’re coats. They’re the first thing anyone knows about you.” – Nick Harkaway
If names are like coats, we wear them, and not like coat hooks, a place to hang them, shouldn’t names accurately reflect who we are? That is the thinking behind changing the Alpha Skin Care product names. The formulas have not changed, just the names. It may take some getting used to but we believe the new product names best describe the products and what they do. For example, Foaming Face Wash did not foam in the way that many thought it would but it is refreshing and it makes your skin feel that way so we changed the name to Refreshing Face Wash. In short, Alpha Skin Care products are all wearing new coats!
So without further ado, we’d like to introduce you to the newly named Alpha Skin Care products!
Foaming Face Wash is now Refreshing Face Wash
Toner Astringent is now Clarifying Toner
10% AHA Enhanced Cream is now Essential Renewal Cream
10% AHA Enhanced Lotion is now Essential Renewal Lotion
10% AHA Oil-Free Formula is now Essential Renewal Gel
12% AHA Souffle is now Enhanced Revitalizing Cream
Silk Wrap Body Lotion is now Revitalizing Body Lotion
14% AHA Intensive Serum is now Intensive Rejuvenating Serum
Retinol ResQ is now Deep Wrinkle Repair Cream
Night Replenishing Cream is now Essential Facial Moisturizer
Eye and Upper Lip Cream is now Nourishing Eye Cream
Sheer Silk Moisturizer is now Enhanced Facial Moisturizer
Moisturizing Sunscreen is now Moisturizing Facial Sunscreen
Spot Light Skin Lightener is now Dual Action Skin Lightener
Rebranding our beloved Alpha Hydrox has been a journey. We are delighted that so many of you have followed our evolution and transition with enthusiasm. We truly appreciate it! Monday February 1, 2016 will be our first official day as a new brand. Please let us know what you like and what we could do better. We look forward to hearing from you!