New Look – Still the Best Choice!


Alpha Hydrox has been favorite brand and best choice in skin care since 1992. On February 1, 2016, Alpha Hydrox will officially become Alpha™ Skin Care.   To compliment the new name and logo, Alpha Skin Care will have a completely new look!  For many years, Alpha Hydrox products were referred to as ‘the one in the red box’.  A one color box, however, meant that occasionally one product was confused with another. 2015COLOR-CORRECTULTIMATELKIT

Like the new logo, the new packaging is clean, crisp and bright.  Anchored in a deep burgundy, the rest of the box is white.  To end the confusion and help differentiate Alpha Skin Care products, the new packaging  has color bands to help consumers recognize different types of products.  We will still feature a classic red band on our Glycolic AHA treatment products but other products will venture into a new color palate. Below is a guide to the colors and the products they represent. ASC_adv spec care 960x240 (003)



Classic Red bands and inner packaging = Glycolic AHA treatment products

Sage Green bands and inner packaging = Cleansers and toners

French Blue bands and inner packaging = Moisturizers and sunscreens

Soft Gray bands and inner packaging = Retinols

Latte Beige bands and inner packaging = Skin Lighteners

Tubes, bottles and jars will combine white and the coordinating product color for that type of product. Our goal is to make packaging changes that will make it easier to find the products that are best for individual needs and skin types.

Apha line (002)

In addition to the color changes, Alpha Skin Care boldly highlights percentages of AHAs and key active ingredients.  Finally, to be environmentally friendly, there are no internal platforms or extra packaging waste in the updated design and the packaging is recyclable. Why is Alpha Skin Care the best choice in skin care?  Affordable quality, fragrance-free, paraben-free formulas and simple, direct recyclable packaging; we give you everything you need and nothing you don’t.

“Everyday brings new choices” – Martha Beck

About Barbara Goldstein

I am the Director of Corporate Communications for Scott's Liquid Gold and Neoteric Cosmetics. I am the third generation to work in this family business founded and based in Denver, CO. We will celebrate our 6oth anniversary in 2011.
This entry was posted in AHAs, skin care, Uncategorized. Bookmark the permalink.

7 Responses to New Look – Still the Best Choice!

  1. C. Rosenthal says:

    I’ve been using this product for so long, I didn’t realise it only came out in ’92! Still love it.

    • Thanks for your loyal use and support of Alpha Hydrox, soon to be Alpha Skin Care. It is because of people like you that we are able to make these exciting changes. Thanks for your comments and feedback.

  2. Annette black says:

    Best ever!! Been using for years & now my granddaughters have ask what I use for my skin!!! I’m flattered they think I look great for 77!!!! Also lots of sunscreen!

    • Hi and thanks for your long time use of Alpha Hydrox! Thanks for introducing your granddaughters to our products as well! You are right, sunscreen is a big party of having healthy ageless skin. We really appreciate you taking the time to share your comments and kindness.

  3. Ann Mylles says:

    I’ve been using it for years, too. I wish that I could still buy it in Canada.

  4. Stavroula says:


    I m so interested to purchase your products! Are they available in Europe? Is there a retailer here? I live in Sweden!

    Thank you!

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