Alpha Hydrox has been favorite brand and best choice in skin care since 1992. On February 1, 2016, Alpha Hydrox will officially become Alpha™ Skin Care. To compliment the new name and logo, Alpha Skin Care will have a completely new look! For many years, Alpha Hydrox products were referred to as ‘the one in the red box’. A one color box, however, meant that occasionally one product was confused with another.
Like the new logo, the new packaging is clean, crisp and bright. Anchored in a deep burgundy, the rest of the box is white. To end the confusion and help differentiate Alpha Skin Care products, the new packaging has color bands to help consumers recognize different types of products. We will still feature a classic red band on our Glycolic AHA treatment products but other products will venture into a new color palate. Below is a guide to the colors and the products they represent.
Classic Red bands and inner packaging = Glycolic AHA treatment products
Sage Green bands and inner packaging = Cleansers and toners
French Blue bands and inner packaging = Moisturizers and sunscreens
Soft Gray bands and inner packaging = Retinols
Latte Beige bands and inner packaging = Skin Lighteners
Tubes, bottles and jars will combine white and the coordinating product color for that type of product. Our goal is to make packaging changes that will make it easier to find the products that are best for individual needs and skin types.
In addition to the color changes, Alpha Skin Care boldly highlights percentages of AHAs and key active ingredients. Finally, to be environmentally friendly, there are no internal platforms or extra packaging waste in the updated design and the packaging is recyclable. Why is Alpha Skin Care the best choice in skin care? Affordable quality, fragrance-free, paraben-free formulas and simple, direct recyclable packaging; we give you everything you need and nothing you don’t.
“Everyday brings new choices” – Martha Beck