Change in all things is sweet. – Aristotle
Last week, Alpha Hydrox announced that we are changing our name to Alpha™ Skin Care. We are so excited about the future and this amazing opportunity. Even more exciting , the change means we get a makeover! The logo is the first step in our brand metamorphosis. Many of you are familiar with the previous logo which was a stylized A in a red box; a nod to our signature red box packaging.
In the new logo, we kept the A but made it simple and bold. The logo is strong yet fluid and feminine much like the woman who uses Alpha Skin Care products. We also made the word Alpha much larger.
Alpha is a great word and eloquently reflects our journey as a skin care brand. The word Alpha is associated with first, the beginning, the brightest star among stars, of highest rank and dominance. In 1992, the original Alpha Hydrox was the first alpha hydroxy acid to be available over-the-counter. We have the highest percentages of AHAs and we proudly tell you the percentage on the front of the box. We are also one of the brightest stars in skin care with consistent 5 stars ratings on online sites and Facebook.
Like the name change, we hope that the changes you see in the coming weeks will reflect a more modern version of our skin care products. Our goal is to maintain the history and integrity of our brand while providing a much-needed update. Like a butterfly in its cocoon, change is inevitable if you want to spread your wings and fly!