Alpha Hydrox will become Alpha Skin Care!

 

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Happy New Year to all!  We hope the new year is full of promise for you, your family and friends. We have some very exciting news we would like to share. Alpha Hydox is changing its name in 2016!  Alpha Hydrox will become Alpha™ Skin Care!

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Print ad with the original Alpha Hydrox Lotion and Cream

Why would we change the name of our beloved Alpha Hydrox?  It’s really pretty simple. We’ve outgrown our name.  Alpha Hydrox began in 1992 with just two products. The name originated from the active ingredient, alpha hydroxy acid.  Alpha hydroxy acids or AHAs were new to skin care in the 1990’s.  The name was intended to help consumers know our products had this new ingredient.

Over time, skin care formulas changed.  At Alpha Hydrox, we began incorporating other active ingredients .  We added retinol, hylauronic acid, peptides, antioxidants and vitamins to many products.  As our skin care line evolved and grew, the name Alpha Hydrox  no longer fit.  Our skin care products offer so much more than just alpha hydroxy acids. As Alpha Skin Care, we will continue to offer the same great products but they will also have new names.  We think the name Alpha Skin Care better represents who we are today.

AH ASC transition2

Alpha Hydrox will soon become Alpha Skin Care!

Our sincere thanks to the many loyal Alpha Hydrox users for their support for the last 23 years. You helped to make this opportunity possible. We hope you will continue your support during this transition and beyond.  Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today.  Alpha Hydrox or Alpha Skin Care – it’s still The One That Works

shutterstock_44486578“What’s in a name? That which we call a rose by any other name would smell as sweet.”  William Shakespeare

 

 

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About Barbara Goldstein

I am the Director of Corporate Communications for Scott's Liquid Gold and Neoteric Cosmetics. I am the third generation to work in this family business founded and based in Denver, CO. We will celebrate our 6oth anniversary in 2011.
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19 Responses to Alpha Hydrox will become Alpha Skin Care!

  1. Linda Gallagher says:

    Your products are great but you need to advertise them and offer coupons!

    • Thanks for using Alpha Hydrox (soon to be Alpha Skin Care)! We appreciate your comments and feedback. We will begin advertising again this spring as more and more retailers carry our products. As for coupons, we frequently offer discounts and price reductions instead. We will, however, let management know that some consumers would like to use coupons. Thanks again!

  2. Deborah says:

    I liked this years ago. Where can I buy it? My zip code is 31220….

    • Hi and thanks for your renewed interest in Alpha Hydrox! Alpha Hydrox, soon to be Alpha Skin Care, is available at Ulta Beauty stores and Bed, Bath and Beyond stores with a health and beauty section. It is also available online at drugstore.com, Amazon or directly from us at alphahydrox.com. Thanks for checking with us!

  3. So disappointed that you have discontinued the Moisturizing Bath Wash! Please bring this awesome product back! And call it whatever you want…just bring it back.

    • Hi Patricia, we appreciate you taking the time to let us know you are unhappy. We will be sure to continue to share your feedback with those who make these kinds of decisions. Thank you for continuing to reach out about your thoughts and concerns.

  4. This name change doesn’t have anything to do with Hydrox cookies, does it?

    • Hi Damian! No, it does not. We and the cookies shared the Hydrox name for 24 years. We just wanted to update our brand and allow other active ingredients besides alpha hydroxy acids in our products. Thanks for checking with us.

  5. Amy says:

    I’m fine with the name change, but disappointed the prices have been raised by so much. The Enhanced Lotion used to be about $10 for 6oz., now it’s $17 for 4oz. That is quite a hike. Don’t think your customers can’t do the math!

    • Hi Amy,
      Thanks for your comments and feedback. Thank you for using Alpha Skin Care (formerly Alpha Hydrox). Like you, many of us who work for Neoteric Cosmetics were also a bit surprised by the price increase. I am one of them. I have been using Alpha Hydrox for more than 20 years. I am proud of our products, they work and they are still cheaper than most other brands. I know it may not seem like it but, we really are trying to keep our prices reasonable. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. I really do appreciate and understand your thoughts on the price increase. We will continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the price increase. We do not want to lose you as a customer. As a small American manufacturer, every customer is important to us. You help to support 65 employees and their families and I want you to know we do not take that for granted. We want to hear from our consumers. Not just the good stuff but the negative stuff, too. It will help us to be a better company. Thanks again for your comments. They did not fall on deaf ears.
      Barbara

  6. Rachel Kalocinski says:

    You get less in each bottle and the price is more.

    • Hi Rachel.
      Thank you for your comments and feedback. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. We are trying to keep our prices reasonable and we are still one of the best skin care values available on the market. The Essential Renewal Lotion is the only item that is smaller amount. Several of our other products actually offer larger amounts. We continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the pricing changes. Thanks again for your comments.

  7. michelle Tung says:

    Does the price also become higher too?? it seems like it is in some of the website that sell your product… I just starting out using your product and one of the reasons is that is it affordable and seems to work well… Just wondering if the price has become higher, the formula is the same or different too?? THANKS!

    • Hi Michelle,
      Thanks for using Alpha Skin Care! We did have a price increase in February. We had to raise the price to keep up with our manufacturing costs. Other websites control their pricing. We do not. All of our products should still be under $20. In the last few years, we have made changes to many of our formulations. We have removed parabens and have added ingredients like hyaluronic acid and Green Tea. We really try to make the best possible products at the best possible price. We hope we have answered your questions. Feel free to contact us again if you have other questions or concerns.

  8. IN all consumer activity IF THE PRICE GOES UP THE VOLUME CANNOT GO DOWN . ONE OR THE OTHER…PLEASE FIX THIS. IT IS NOT FAIR TO YOUR CONSUMERS. OUR INCOMES HAVE LIKELY NOT GONE UP. SO ONE OR THE OTHER PLEASE..AND YOU CAN OFFSET WITH COUPONS

    • Thank you for your comments and feedback. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. We are trying to keep our prices reasonable and we are still one of the best skin care values available on the market. The Essential Renewal Lotion is the only item that is smaller amount. Several of our other products actually offer larger amounts. We continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the pricing changes. We are not offering coupons at this time. Thanks again for your comments.

  9. Gary Adinolfi says:

    I want to start off this comment by letting you know how much I love your product. I have used your product since I was in my early twenties. I am now 46 years old. I can tell you that your product has really kept its promise of reducing wrinkles and leaving my skin looking and feeling youthful. For this, I really want to say thank you. However, I am really shocked and saddened about the price increase for this product. I will continue to use your product. I understand that the economy is poor right now, but the price of you Alpha Hydrox lotion has doubled in price. I remember just last year paying between $10 and $12.00 a bottle. I will continue to use your product even with this increase. But, I will definitely be using it more sparingly. Do you have website I can purchase your product at a reduced rate since there isn’t a middle man? If I give you my e-mail address, do you send coupons? Thanks for any help you can give in this matter.

    • Hi Gary,
      We appreciate your comments, feedback and loyal use of Alpha Skin Care. We began making Alpha Hydrox in 1992 and in February of 2016, Alpha Hydrox changed the brand name to Alpha Skin Care. Prior to February of 2016, we had not had a price increase in more than 10 years. In that same 10-year period, we made many improvements to our formulations and expanded our range of active ingredients. Like most businesses, we had to increase prices to keep up with our costs. We are trying to keep our prices reasonable. Unfortunately, we do not offer coupons and our website is about the same price as our other online retail partners. (Why is a long and boring explanation.) We do offer specials and discounts throughout the year and hope you will consider buying during those times. Next week, July 4-6, 2017, we are having a sale; 40% off a purchase of $55 or more. Use the code 4JUL at checkout on our website to take advantage of the offer. We are including the link for your convenience. We believe that Alpha Skin Care is still the best skin care available for less than $20. We are happy to know that you plan to continue to use our products. As a small American manufacturer, every customer and every purchase is important to us, our 65 employees and their families. We genuinely appreciate your business. Thanks for taking the time to contact us. http://www.neotericcosmetics.com/alpha-skin-care/all-products/

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