Happy New Year to all! We hope the new year is full of promise for you, your family and friends. We have some very exciting news we would like to share. Alpha Hydox is changing its name in 2016! Alpha Hydrox will become Alpha™ Skin Care!
Why would we change the name of our beloved Alpha Hydrox? It’s really pretty simple. We’ve outgrown our name. Alpha Hydrox began in 1992 with just two products. The name originated from the active ingredient, alpha hydroxy acid. Alpha hydroxy acids or AHAs were new to skin care in the 1990’s. The name was intended to help consumers know our products had this new ingredient.
Over time, skin care formulas changed. At Alpha Hydrox, we began incorporating other active ingredients . We added retinol, hylauronic acid, peptides, antioxidants and vitamins to many products. As our skin care line evolved and grew, the name Alpha Hydrox no longer fit. Our skin care products offer so much more than just alpha hydroxy acids. As Alpha Skin Care, we will continue to offer the same great products but they will also have new names. We think the name Alpha Skin Care better represents who we are today.
Our sincere thanks to the many loyal Alpha Hydrox users for their support for the last 23 years. You helped to make this opportunity possible. We hope you will continue your support during this transition and beyond. Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today. Alpha Hydrox or Alpha Skin Care – it’s still The One That Works