Cause an Affect!

 

NEW2ASC_1200x628_CncptA (003)Alpha Skin Care (formerly Alpha Hydrox) recently launched a new campaign called Cause an Affect.  The phrase ruffled a few feathers for being grammatically incorrect. Actually, the play on words is deliberate and anchored in meaning.  Yes, we were having a little fun but the phrase is also true and accurate.

The idea of a cause and effect is pretty straightforward.  It is a relationship between events or things. One is the result of the other and there is an outcome.

shutterstock_153477017

For example:                                                                                                                                     The boss was busy. Her secretary took a message.  OR
Since school was canceled, we went to the mall.   That’s cause and effect.

 

Cause an Affect is different.  Cause means to make something happen; something that brings about an effect or a result.  Affect means to cause change.  It also means to stimulate or activate.

So Cause an Affect means to:                                                                                                           To make something happen; to have an effect                                                                             To bring about change                                                                                                                         To stimulate a result

That’s Alpha Skin Care!  That’s what we do; we cause on affect on your skin!  At Alpha Skin Care, our passion is creating products with naturally powerful ingredients. Our products feature glycolic AHAs, retinol, hyaluronic acid and hydroquinone in percentages that make them highly effective. These ingredients help improve all kinds of skin concerns like wrinkles, dryness, acne, dark spots and uneven tone.  You can expect to see and feel fresh, healthy, younger-looking skin in just days with Alpha Skin Care.  With regular use, you will continue to see results.

Isn’t it time to Cause an Affect on your skin?  Try Alpha Skin Care!

For more information visit our website at http://www.neotericcosmetics.com/shutterstock_178086950

Now through May 31, 2016 use offer code Alpha15 for 15% your entire purchase!

 

 

Posted in Uncategorized | 2 Comments

Same Great Products, Different Names!

shutterstock_145003582

“Names aren’t just coat hooks, they’re coats.  They’re the first thing anyone knows about you.” – Nick Harkaway

If names are like coats, we wear them, and not like coat hooks, a place to hang them, shouldn’t names accurately reflect who we are?  That is the thinking behind changing the Alpha Skin Care product names.  The formulas have not changed, just the names. It may take some getting used to but we believe the new product names best describe the products and what they do. For example, Foaming Face Wash did not foam in the way that many thought it would but it is refreshing and it makes your skin feel that way so we changed the name to Refreshing Face Wash. In short, Alpha Skin Care products are all wearing new coats!

So without further ado, we’d like to introduce you to the newly named Alpha Skin Care products!

Foaming_Face_Wash

 

 

Print

 

 

Foaming Face Wash                 is now        Refreshing Face Wash

 

 

Toner Astringent is now Clarifying Toner

10% AHA Enhanced Cream is now Essential Renewal Cream

10% AHA Enhanced Lotion is now Essential Renewal Lotion

10% AHA Oil-Free Formula is now Essential Renewal Gel

12% AHA Souffle is now Enhanced Revitalizing Cream

Silk Wrap Body Lotion is now Revitalizing Body Lotion

14% AHA Intensive Serum is now Intensive Rejuvenating Serum

Retinol ResQ is now Deep Wrinkle Repair Cream

Night Replenishing Cream is now Essential Facial Moisturizer

Eye and Upper Lip Cream is now Nourishing Eye Cream

Sheer Silk Moisturizer is now Enhanced Facial Moisturizer

Moisturizing Sunscreen is now Moisturizing Facial Sunscreen

Spot Light Skin Lightener is now Dual Action Skin Lightener

Rebranding our beloved Alpha Hydrox has been a journey. We are delighted that so many of you have followed our evolution and transition with enthusiasm. We truly appreciate it! Monday February 1, 2016 will be our first official day as a new brand. Please let us know what you like and what we could do better. We look forward to hearing from you!

shutterstock_303924095

 

Posted in Alpha, change, cleansers, Skin care, Uncategorized | Tagged , , , , , | 4 Comments

New Look – Still the Best Choice!

shutterstock_108925463

Alpha Hydrox has been favorite brand and best choice in skin care since 1992. On February 1, 2016, Alpha Hydrox will officially become Alpha™ Skin Care.   To compliment the new name and logo, Alpha Skin Care will have a completely new look!  For many years, Alpha Hydrox products were referred to as ‘the one in the red box’.  A one color box, however, meant that occasionally one product was confused with another. 2015COLOR-CORRECTULTIMATELKIT

Like the new logo, the new packaging is clean, crisp and bright.  Anchored in a deep burgundy, the rest of the box is white.  To end the confusion and help differentiate Alpha Skin Care products, the new packaging  has color bands to help consumers recognize different types of products.  We will still feature a classic red band on our Glycolic AHA treatment products but other products will venture into a new color palate. Below is a guide to the colors and the products they represent. ASC_adv spec care 960x240 (003)

 

 

Classic Red bands and inner packaging = Glycolic AHA treatment products

Sage Green bands and inner packaging = Cleansers and toners

French Blue bands and inner packaging = Moisturizers and sunscreens

Soft Gray bands and inner packaging = Retinols

Latte Beige bands and inner packaging = Skin Lighteners

Tubes, bottles and jars will combine white and the coordinating product color for that type of product. Our goal is to make packaging changes that will make it easier to find the products that are best for individual needs and skin types.

Apha line (002)

In addition to the color changes, Alpha Skin Care boldly highlights percentages of AHAs and key active ingredients.  Finally, to be environmentally friendly, there are no internal platforms or extra packaging waste in the updated design and the packaging is recyclable. Why is Alpha Skin Care the best choice in skin care?  Affordable quality, fragrance-free, paraben-free formulas and simple, direct recyclable packaging; we give you everything you need and nothing you don’t.

“Everyday brings new choices” – Martha Beck

Posted in AHAs, Alpha, cleansers, moisturizers, Packaging, Skin care, Uncategorized | 7 Comments

Let Go of the Logo!

shutterstock_104293673

Change in all things is sweet. – Aristotle

AH_logo (2)

The current Alpha Hydrox logo will soon change.

Last week, Alpha Hydrox announced that we are changing our name to Alpha™ Skin Care. We are so excited about the future and this amazing opportunity.  Even more exciting , the change means we get a makeover!  The logo is the first step in our brand metamorphosis. Many of you are familiar with the previous logo which was a stylized A in a red box; a nod to our signature red box packaging.

In the new logo, we kept the A  but made it simple and bold. The logo is strong yet fluid and feminine much like the woman who uses Alpha Skin Care products.  We also made the word Alpha much larger.

ASClogo_Facebook_180x180

New Alpha Skin Care logo

Alpha is a great word and eloquently reflects our journey as a skin care brand.  The word Alpha is associated with first, the beginning, the brightest star among stars, of highest rank and dominance.  In 1992, the original Alpha Hydrox was the first alpha hydroxy acid to be available over-the-counter.  We have the highest percentages of AHAs and we proudly tell you the percentage on the front of the box. We are also one of the brightest stars in skin care with consistent 5 stars ratings on online sites and Facebook.

Like the name change, we hope that the changes you see in the coming weeks will reflect a more modern version of our skin care products.  Our goal is to maintain the history and integrity of our brand while providing a much-needed update. Like a butterfly in its cocoon, change is inevitable if you want to spread your wings and fly!

Posted in AHAs, Alpha, Anti-aging, change, Skin care, women | Tagged , , , , | 2 Comments

Alpha Hydrox will become Alpha Skin Care!

 

shutterstock_240985012

Happy New Year to all!  We hope the new year is full of promise for you, your family and friends. We have some very exciting news we would like to share. Alpha Hydox is changing its name in 2016!  Alpha Hydrox will become Alpha™ Skin Care!

CoastalAlpha

Print ad with the original Alpha Hydrox Lotion and Cream

Why would we change the name of our beloved Alpha Hydrox?  It’s really pretty simple. We’ve outgrown our name.  Alpha Hydrox began in 1992 with just two products. The name originated from the active ingredient, alpha hydroxy acid.  Alpha hydroxy acids or AHAs were new to skin care in the 1990’s.  The name was intended to help consumers know our products had this new ingredient.

Over time, skin care formulas changed.  At Alpha Hydrox, we began incorporating other active ingredients .  We added retinol, hylauronic acid, peptides, antioxidants and vitamins to many products.  As our skin care line evolved and grew, the name Alpha Hydrox  no longer fit.  Our skin care products offer so much more than just alpha hydroxy acids. As Alpha Skin Care, we will continue to offer the same great products but they will also have new names.  We think the name Alpha Skin Care better represents who we are today.

AH ASC transition2

Alpha Hydrox will soon become Alpha Skin Care!

Our sincere thanks to the many loyal Alpha Hydrox users for their support for the last 23 years. You helped to make this opportunity possible. We hope you will continue your support during this transition and beyond.  Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today.  Alpha Hydrox or Alpha Skin Care – it’s still The One That Works

shutterstock_44486578“What’s in a name? That which we call a rose by any other name would smell as sweet.”  William Shakespeare

 

 

Posted in Uncategorized | 12 Comments

Alpha Hydrox Gets a Facelift!

neoteric_fb_newspostv21copy

Greetings to all our fans, friends and future customers!

We have some very exciting news to share with you.  The Alpha Hydrox and Neoteric Cosmetics website is getting a facelift!  We have made a lot of changes, all of them with you in mind. We think you will find the new website is:

  • Bright and bold
  • Simple to use
  • Easy to navigate
  • Faster and more secure

In addition to being more efficient, the new website has more features to help you get the products you really want and need.  We now offer:

  • Product reviews
  • Personalized skin care suggestions
  • Social media integration

Celebrate the launch of our new website with us!  Buy 2 of the same Alpha Hydrox product and a get a third one FREE now through May 15, 2015!

Are you a new Alpha Hydrox customer? Would you like to try our products?  Then we have a special offer for you!  Get 25% off your first order!  Simply use discount code NEWNC25 in the offer box at checkout.

Alpha Hydrox makes products to help you put your best face forward.  It was time for us to put our best face forward as well.  Our look may have changed but not our address.  You can still find us at neotericcosmetics.com or alphahydrox.com

 Alpha Hydrox – The One that Works!Normal Skin (2)

 

Posted in AHAs, Anti-aging, Beauty, Skin care, Uncategorized, women | Tagged , , , , , , , | 32 Comments

Why I Gave Up Using Gel Nail Polish

 

shutterstock_108965735It’s the beginning of sandal season!  With the arrival of spring, many women will be heading to nail salons for a manicure or pedicure.  Spring break, Easter, Mother’s Day and graduations are all good reasons for wanting to pamper your fingers and toes.  Are you one of the millions of women who will choose to use a gel polish?  If so, there might be cause for you to reconsider that choice. I would like to share a personal experience. One I hope many of you will keep in mind as you head to nail salons this spring.

 

I have been getting manicures regularly for about 25 years.  Several years ago, I jumped on the gel polish bandwagon.  Gel polishes wear like iron.  They don’t chip, stay shiny and look flawless for at least 2 weeks.  I loved them, and although they cost twice as much as a regular manicure, the wear factor was worth it.  That was until an ‘age’ spot on my hand began to grow larger and darker.  There was something about it that did not look right so I went to see my dermatologist.

shutterstock_174193424It only took minutes for him to recognize that it was basal cell carcinoma.  Since I have very few spots or discoloration (Thank you Alpha Hydrox!), he asked me about manicures.  I told him I had been getting manicures for many years and had been using the new gel products for some time.  He shared that he was seeing a large increase in the number of women with unusual spots and discoloration on their hands.  He believes it is due to the UVA drying lights used with gel polishes.  Gel manicures use UVA drying lamps and are the same kind of ultraviolet light used in tanning beds. He immediately used cryosurgery to freeze the large dark spot. I was glad I had it checked but I left there knowing that I’d had my last gel manicure.

Of course, everyone is different.  Many women will use gel polishes without ever having a problem.  But is it worth the risk?  There are other reasons for reconsidering a gel polish manicure, as well.  Here are a few things I have since learned about gel polishes and UVA drying.shutterstock_175464287

  1. The UVA light used to dry the gel is known to damage skin cells much the same way as tanning beds.
  2. UVA lamps are not regulated and the wattage varies so the level of UVA exposure is unknown and inconsistent.
  3. Photo aging comes from UVA exposure. In other words, your nails might look great but the UVA exposure will cause the skin on your hands to age more quickly.
  4. Gel polishes block oxygen to the nail causing nails to become discolored, thin and brittle.

Some dermatologists suggest using a sunscreen before applying gel polishes. Another option is to wear UV-protective gloves with the fingertips cut off so only the nails are exposed to the light.  Neither of these is fool-proof and does not address the other concerns about gel polish like thin nails.  I still enjoy a manicure especially with today’s fun colors but I have not used gel products since that visit to the dermatologist.  A few polish chips seems like a small price to pay for stronger nails, younger-looking hands and a lower risk of skin cancer.

shutterstock_201000452

 

Posted in aging, Beauty, dermatology, hands, Nail care, Skin care, Sun exposure, women | Tagged , , , , , , , , , , , , , | Leave a comment