Winter Skin Care: Amp Up Your Moisturizers

Alpha Skin Care is aware that dry skin can be uncomfortable and irritating for our customers through the winter. We are in the middle of a blog series sharing helpful ways to update your routine and avoid dry skin this winter. Now onto number two!

2. Amp Up Your Moisturizers

winter-woman-moisturizerThis week’s winter skin care tip is all about getting the best out of your moisturizer. A good moisturizer is important to have year-round, but is especially critical in the winter when the dry air zaps the hydration out of your skin.

One of the most important ingredients to look for when choosing your moisturizer is hyaluronic acid. Hyaluronic acid is a powerful humectant or moisture-binding ingredient. When applied to the skin, it is the one of the most extraordinarily beneficial ingredients for all skin types.

Hyaluronic acid can carry up to 1,000 shutterstock_233357407times its weight in water, making it an incredible agent for helping your skin retain moisture. Ever wonder why a baby’s skin is so dewy and pillowy? Babies are born with high levels of hyaluronic acid in their skin. Alpha Skin Care formulates our products with high levels of hyaluronic acid to deliver the best moisturizer we could come up with!

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How and when to apply a moisturizer is also important to consider. It is best to apply your moisturizer after toning or using an exfoliant, as your pores are clear and your skin is primed to receive the maximum benefits. Be sure to apply twice a day – in the morning and at night.

 

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The skin around the eyes is fragile, sensitive, more prone to dryness, and quicker to show signs of fatigue and age. The skin around your eyes is different from the skin on the rest of your face; so, naturally it needs special care. Be sure to find an eye cream that includes hyaluronic acid to apply in the morning and before bed!

Alpha Skin Care formulates moisturizers and other products with naturally powerful ingredients that really work! For more information or to find our products go to www.neotericcosmetics.com. 

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Winter Skin Care: Avoid Long Showers and Hot Baths

Do you change your skin care routine as the seasons change? Winter brings with it drier air and colder temperatures – both harsh conditions for your skin. Alpha Skin Care is aware that dry skin can be uncomfortable and irritating for our customers through the winter. Over the next month in a series of blog posts, we want to share some helpful ways to update your routine and avoid dry skin this winter. Let’s get started with number one!

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1. Avoid Long Showers and Hot Baths

The first tip is to avoid taking long hot showers or baths. As tempting as it can be to soak for hours in the bath after being outside in the cold, try and remember that the longer and hotter the exposure to water, the more moisture your skin is going to lose. The outermost layer of your skin contains oils and skin cells that help your skin retain moisture. That layer takes a beating in the shower because hot water and soap strip away the skin’s oil barrier.

hot-showerWhen you step out of the shower or bath, you may notice signs that your skin is drying out – redness, itchiness, or tightness. Dry winter air doesn’t help the problem so try to keep your water temperature lukewarm and your showers less than ten minutes long. If you keep the thermostat on your water heater low, you won’t even have the option to turn your water up too hot when you’re in the shower. Low temperatures, quick exposure, and a good moisturizer immediately after the shower will help keep your skin soft and moisturized!

At Alpha Skin Care we formulate products with naturally powerful ingredients that really work for beauty you can see and feel. We want to give you everything you need for healthy, radiant skin – and nothing you don’t! For more information or to find our products, go to http://www.neotericcosmetics.com.

 

 

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Skin Care in Your 20s

When you think of your 20s, what comes to mind? The importance of forming a good skin care routine? Me neither!

I think of independence and adventure, the perfect mix of freedom and responsibility. But your 20s is also the ideal time to start eating right and taking care of yourself. Skin care is a huge part of that. Just a few good habits can truly make a lifetime of difference for healthy and glowing skin.

Whether you are in your 20s or have a daughter who is, take note of these 6 simple habits that your skin will thank you for later!

  1. Wash and moisturize daily – As hard as it can be to feel motivated to wash your face at night when you’re tired, it’s worth it! It is critical to remove makeup, pollutants, and bacteria to clear out your pores before applying a moisturizer. The moisturizer you choose should include hyaluronic acid – a humectant that draws water to the skin and helps prevent moisture loss.alpha_prod-shot_skin-kits_norm_1280
  2. Wear sunscreen EVERY DAY – Skipping sunscreen is the biggest mistake you can make for your skin! It takes less time than brushing your teeth and can save you money in expensive anti-aging treatments that sun damage will result in. Wearing SPF 15 daily decreases your risk of melanoma by 50 percent!
  3. Eye cream is worth it – A moisturizing eye cream with antioxidants and hyaluronic acid will do wonders keeping the sensitive skin around your eyes hydrated and preventing collagen damage. Don’t forget sunscreen and sunglasses during the day, too!
  4. Avoid smoking – Everything about smoking is harmful for your skin. Each cigarettedont-smoke constricts blood flow and starves your skin from oxygen, inhibiting circulation and breaking down collagen and elastin. The repetitive motions you make with your lips and brows to smoke actually increase lines and wrinkles. Lastly, the toxic cloud you exhale falls all over your face increasing breakouts and skin damage.
  5. Get enough sleep – When you are sleep deprived, your body produces more of the stress hormone cortisol. Stress hormones can increase inflammatory skin conditions like acne and psoriasis. Not getting enough sleep also results in poor water balance, leaving puffy bags under your eyes, dryness, and more visible wrinkles.
  6. Diet and exercise matter – Your skin benefits from a healthy lifestyle, too. Exercise increases blood supply to skin, leaving it healthier and glowing. Try to pack as many antioxidants as you can into your diet for a healthy glow – berries, beans, and dark chocolate are great! Limit dairy and sugary carbohydrate food as they can worsen acne.afri-amer-diet-exercise

It may be hard to believe that these 6 things can have such lifelong impact but believe it! Your healthy and glowing skin will thank you for years to come.

For more information and easy access to helpful products, go to www.neotericcosmetics.com.

 

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Cause an Affect!

 

NEW2ASC_1200x628_CncptA (003)Alpha Skin Care (formerly Alpha Hydrox) recently launched a new campaign called Cause an Affect.  The phrase ruffled a few feathers for being grammatically incorrect. Actually, the play on words is deliberate and anchored in meaning.  Yes, we were having a little fun but the phrase is also true and accurate.

The idea of a cause and effect is pretty straightforward.  It is a relationship between events or things. One is the result of the other and there is an outcome.

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For example:                                                                                                                                     The boss was busy. Her secretary took a message.  OR
Since school was canceled, we went to the mall.   That’s cause and effect.

 

Cause an Affect is different.  Cause means to make something happen; something that brings about an effect or a result.  Affect means to cause change.  It also means to stimulate or activate.

So Cause an Affect means to:                                                                                                           To make something happen; to have an effect                                                                             To bring about change                                                                                                                         To stimulate a result

That’s Alpha Skin Care!  That’s what we do; we cause on affect on your skin!  At Alpha Skin Care, our passion is creating products with naturally powerful ingredients. Our products feature glycolic AHAs, retinol, hyaluronic acid and hydroquinone in percentages that make them highly effective. These ingredients help improve all kinds of skin concerns like wrinkles, dryness, acne, dark spots and uneven tone.  You can expect to see and feel fresh, healthy, younger-looking skin in just days with Alpha Skin Care.  With regular use, you will continue to see results.

Isn’t it time to Cause an Affect on your skin?  Try Alpha Skin Care!

For more information visit our website at http://www.neotericcosmetics.com/shutterstock_178086950

Now through May 31, 2016 use offer code Alpha15 for 15% your entire purchase!

 

 

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Same Great Products, Different Names!

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“Names aren’t just coat hooks, they’re coats.  They’re the first thing anyone knows about you.” – Nick Harkaway

If names are like coats, we wear them, and not like coat hooks, a place to hang them, shouldn’t names accurately reflect who we are?  That is the thinking behind changing the Alpha Skin Care product names.  The formulas have not changed, just the names. It may take some getting used to but we believe the new product names best describe the products and what they do. For example, Foaming Face Wash did not foam in the way that many thought it would but it is refreshing and it makes your skin feel that way so we changed the name to Refreshing Face Wash. In short, Alpha Skin Care products are all wearing new coats!

So without further ado, we’d like to introduce you to the newly named Alpha Skin Care products!

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Foaming Face Wash                 is now        Refreshing Face Wash

 

 

Toner Astringent is now Clarifying Toner

10% AHA Enhanced Cream is now Essential Renewal Cream

10% AHA Enhanced Lotion is now Essential Renewal Lotion

10% AHA Oil-Free Formula is now Essential Renewal Gel

12% AHA Souffle is now Enhanced Revitalizing Cream

Silk Wrap Body Lotion is now Revitalizing Body Lotion

14% AHA Intensive Serum is now Intensive Rejuvenating Serum

Retinol ResQ is now Deep Wrinkle Repair Cream

Night Replenishing Cream is now Essential Facial Moisturizer

Eye and Upper Lip Cream is now Nourishing Eye Cream

Sheer Silk Moisturizer is now Enhanced Facial Moisturizer

Moisturizing Sunscreen is now Moisturizing Facial Sunscreen

Spot Light Skin Lightener is now Dual Action Skin Lightener

Rebranding our beloved Alpha Hydrox has been a journey. We are delighted that so many of you have followed our evolution and transition with enthusiasm. We truly appreciate it! Monday February 1, 2016 will be our first official day as a new brand. Please let us know what you like and what we could do better. We look forward to hearing from you!

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New Look – Still the Best Choice!

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Alpha Hydrox has been favorite brand and best choice in skin care since 1992. On February 1, 2016, Alpha Hydrox will officially become Alpha™ Skin Care.   To compliment the new name and logo, Alpha Skin Care will have a completely new look!  For many years, Alpha Hydrox products were referred to as ‘the one in the red box’.  A one color box, however, meant that occasionally one product was confused with another. 2015COLOR-CORRECTULTIMATELKIT

Like the new logo, the new packaging is clean, crisp and bright.  Anchored in a deep burgundy, the rest of the box is white.  To end the confusion and help differentiate Alpha Skin Care products, the new packaging  has color bands to help consumers recognize different types of products.  We will still feature a classic red band on our Glycolic AHA treatment products but other products will venture into a new color palate. Below is a guide to the colors and the products they represent. ASC_adv spec care 960x240 (003)

 

 

Classic Red bands and inner packaging = Glycolic AHA treatment products

Sage Green bands and inner packaging = Cleansers and toners

French Blue bands and inner packaging = Moisturizers and sunscreens

Soft Gray bands and inner packaging = Retinols

Latte Beige bands and inner packaging = Skin Lighteners

Tubes, bottles and jars will combine white and the coordinating product color for that type of product. Our goal is to make packaging changes that will make it easier to find the products that are best for individual needs and skin types.

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In addition to the color changes, Alpha Skin Care boldly highlights percentages of AHAs and key active ingredients.  Finally, to be environmentally friendly, there are no internal platforms or extra packaging waste in the updated design and the packaging is recyclable. Why is Alpha Skin Care the best choice in skin care?  Affordable quality, fragrance-free, paraben-free formulas and simple, direct recyclable packaging; we give you everything you need and nothing you don’t.

“Everyday brings new choices” – Martha Beck

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Let Go of the Logo!

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Change in all things is sweet. – Aristotle

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The current Alpha Hydrox logo will soon change.

Last week, Alpha Hydrox announced that we are changing our name to Alpha™ Skin Care. We are so excited about the future and this amazing opportunity.  Even more exciting , the change means we get a makeover!  The logo is the first step in our brand metamorphosis. Many of you are familiar with the previous logo which was a stylized A in a red box; a nod to our signature red box packaging.

In the new logo, we kept the A  but made it simple and bold. The logo is strong yet fluid and feminine much like the woman who uses Alpha Skin Care products.  We also made the word Alpha much larger.

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New Alpha Skin Care logo

Alpha is a great word and eloquently reflects our journey as a skin care brand.  The word Alpha is associated with first, the beginning, the brightest star among stars, of highest rank and dominance.  In 1992, the original Alpha Hydrox was the first alpha hydroxy acid to be available over-the-counter.  We have the highest percentages of AHAs and we proudly tell you the percentage on the front of the box. We are also one of the brightest stars in skin care with consistent 5 stars ratings on online sites and Facebook.

Like the name change, we hope that the changes you see in the coming weeks will reflect a more modern version of our skin care products.  Our goal is to maintain the history and integrity of our brand while providing a much-needed update. Like a butterfly in its cocoon, change is inevitable if you want to spread your wings and fly!

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